Think Before You Play.
A Game & Technology Studio
Led by Psychologists
01Meet ThinkiPlay
Great digital experiences begin with a deeper understanding of people.
ThinkiPlay is an İzmir-based game and technology studio founded in 2025 by psychologists, academics and technologists.
We create games and digital products for children, adults and organisations — different worlds, all built on the same foundation: psychological science and expert knowledge.
- 2025Founded in Türkiye
- 5Partners
- 6Original products
- 2Live today
02Why ThinkiPlay
In the age of AI, anyone can build a game. Not everyone can stand behind what’s inside it.
AI has made producing games and apps easier than ever. The question is no longer who can produce content — it is who has the expertise to vouch for it.
That’s where we come in.
Created by experts
Psychologists and academics shape every product from the very first idea.
Verified by human eyes
Every story, mechanic and message is reviewed through a professional lens.
Grounded in research
Our decisions rest on psychological science, not on trends.
03What we create
Six products. Three product categories.
Educational & Serious Games
Games with a purpose beyond fun: learning, awareness and skill-building.
Detective EmoEmotional awarenessSerious game · B2C
Captain CognitoSocial-emotional learningEducational game · B2C / B2B
Math NebulaCurriculum-based mathEducational game · B2C
Science inside Developmental & educational psychology
Entertainment Games
Story-rich games for adults that challenge logic, deduction and strategy.
Science inside Evidence-based reasoning & analytical thinking
SaaS & Gamification
B2B software and gamified platforms for professionals and sectors.
TheraxioPractice management for cliniciansSaaS · B2B
LeafyGamified sustainable tourismGamification · B2B
Science inside Clinical & behavioural expertise
04Backed & recognised
Milestone — our shareholder
Backed by TÜBİTAK BiGG.
Through the TÜBİTAK BiGG programme, the TÜBİTAK BiGG Fund holds a 3% equity stake in THINKIPLAY.
The Scientific and Technological Research Council of Türkiye is not only a funder, but a shareholder.
Recognised at the national level.
Dec 2025 · valid 3 years
Teknogirişim Badge
Technology Entrepreneurship Badge awarded by the Republic of Türkiye Ministry of Industry and Technology.
July 2026 · Leafy
KOSGEB Business Development Support
Awarded by the Small and Medium Enterprises Development Organization for our sustainable-tourism product Leafy.
05Built to explore. Ready to collaborate.
Let’s build what comes next together.
We welcome conversations with schools, universities, researchers, organisations and creative partners who share our vision of meaningful, science-led digital experiences.
Education partnerships
Classroom-ready tools for schools and educators.
Research collaborations
Interdisciplinary studies with academic partners.
Co-development
Selected strategic products built together.
B2B & global growth
Solutions for sectors and new markets.
